Market Research
The Hidden Costs of In-House Market Research
- Hiring Costs: temporary workers must be hired to staff the project, with no guarantee that it will be done well or on time.
- Training Costs: the temps must be trained.
- Management Costs : the temps must be managed by additional staff.
- Space Costs: additional office space is needed to house the project.
- Lack of Experience: an attempt is made to design a survey product without any outside perspective or inside experience.
- Lack of Accuracy and Accountability: few efforts are made to validate for accuracy when analyzing the captured data.
- Future Costs: the database must be continually managed and updated for future surveys with an entirely new group of temp employees.
DISC saves money, time, and energy by providing proven cost-effective market research services, from project design through data analysis. Our clients obtain key information on what their audience is thinking, where the market is heading, and how the competition is responding.
DISC’s services are suited to companies of any size, providing “turn-key” survey products that seamlessly integrate design, administration, and analysis. In addition, our survey response rates are exceptionally high, with a statistical error rate of +/- 1% and data results with 99% confidence.
DISC is proud to have served clients including:
- Blue Cross Blue Shield
- Aetna
- North Dakota Department of Human Services
- Polaris
- Affinity Health Group
- Array Services Group
Call or email us today for more information regarding our market research surveys and other research services. We are ready to DISCuss your needs and provide a solution designed to deliver results.